Online Branding in Newspapers: A Conceptual Model

Online Branding in Newspapers: A Conceptual Model

Online media branding strategies is growing at a very fast pace and is increasingly adopted not only by pure players companies but also by traditional firms. In the digital newspapers sector, online news are becoming the most required services from Internet users and their sites are among the most visited on the web. Researches on online branding of newspapers seem incomplete and there is still...

Valuing New Goods in a Model with Complementarity: Online Newspapers

Many important economic questions hinge on the extent to which new goods either crowd out or complement consumption of existing products. Recent methods for studying new goods rule out complementarity by assumption, so their applicability to these questions has been limited. I develop a new model that relaxes this restriction, and use it to study competition between print and online newspapers....

Knowledge Management in Railway Industry: A Conceptual Model Based on Open Innovation and online Communities

Organizations need to be capable of attracting external knowledge. This activity is extremely related to innovation process and particularly to open innovation approach. Therefore, this qualitative research is designed to identify the dimensions and components for providing a conceptual model of KM architecture by open innovation approach based on online communities in the grounded theory frame...

Customization as a Business Model for Online Newspapers

The evolving IS literature on business models for digital products assumes that the positive feedback effect will lead to price competition and biased concentration of the market. In theory, this will require companies to either differentiate or customize their products and services. In this paper we propose an empirical investigation of customization as a lock-in business strategy for online n...

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